Relo Metrics is an AI-powered sponsorship analytics platform that utilizes computer vision technology to provide granular, real-time data on brand exposure across digital and traditional media channels. The platform addresses the lack of accurate measurement in sports sponsorship by transforming complex data into actionable insights that drive revenue and optimize partnership strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Sports sponsorships lack accurate, real-time measurement across diverse media channels, hindering effective revenue generation and partnership optimization. Traditional methods fail to provide granular data on brand exposure, making it difficult to assess the true value and impact of these investments.
Solution
Relo Metrics offers an AI-powered sponsorship analytics platform that delivers detailed, real-time data on brand exposure across digital and traditional media. By employing computer vision technology, the platform transforms complex data into actionable insights, enabling data-driven decisions for optimizing sponsorship strategies. The platform provides a comprehensive view of sponsorship performance, allowing stakeholders to understand the business outcomes driven across all channels. Relo Metrics helps brands, agencies, teams, leagues, and media companies maximize the value of their sports sponsorships.
Target Audience
The primary target audience includes brands, sports marketing agencies, teams, leagues, and media companies involved in sports sponsorships.
Features
- AI-powered computer vision technology for accurate brand exposure detection
- Omni-channel data coverage across broadcast, streaming, and social media platforms
- Granular, placement-level data for detailed sponsorship analysis
- Real-time data updates for in-season performance monitoring
- Integration with Snowflake for combining valuation data with sales metrics
- Customizable dashboards and reporting for actionable insights
- API access for data extraction and integration with existing systems
- Comprehensive dataset covering major sports leagues globally