reLocal provides a shoppable showroom for homes, letting homeowners automatically turn listing photos into a gallery where buyers can purchase pre‑owned furniture and home goods directly from the property. The platform handles listings, communication, logistics, and secure payments, streamlining resale for sellers, shoppers, and real‑estate professionals during the home‑sale process.
Funding
Funding not disclosed
Founders
Product
Problem
Homeowners selling a property must also deal with the hassle of disposing or selling pre‑owned furniture, which traditional resale platforms require time‑consuming listings, negotiations, and logistics that don’t align with the tight timeline of a home sale.
Solution
reLocal offers a turnkey resale platform that turns a home’s listing photos into a shoppable gallery of furniture and décor. Sellers can list items automatically without taking new photos or writing descriptions, while buyers browse items in the context of real, MLS‑verified homes. The service manages buyer‑seller communication, coordinates pickup windows, and secures payments, releasing funds only after confirmed exchange. By syncing with the home‑sale timeline, reLocal eliminates back‑and‑forth coordination and provides an additional revenue stream for sellers, while giving buyers a trusted, context‑rich way to discover local second‑hand pieces.
Target Audience
Primary users are homeowners selling a property, local buyers seeking second‑hand furniture, and real‑estate professionals who want to offer a seamless clearing‑out solution for their clients.
Features
- Automatic creation of shoppable galleries from existing home‑listing photos, removing manual listing effort
- Integrated messaging and real‑time alerts to streamline buyer‑seller communication within the platform
- Coordinated pickup scheduling with secure address sharing only after payment, ensuring safe and reliable exchanges
- Protected payment flow that holds funds until pickup confirmation, reducing fraud risk
- MLS‑verified home listings provide trust and context for each item, showing furniture in its original room setting
- Alignment with open‑house and closing timelines to match the pace of real‑estate transactions