CleverTap
CleverTap provides an all-in-one customer engagement and retention platform that unifies customer data, analytics, and omnichannel campaign orchestration. Its CleverAI™ layer and TesseractDB™ data store enable live 1:1 personalization by analyzing data from every source simultaneously and deciding the best message, offer, and moment for each customer in real time. Trusted by 2000+ leading brands, the platform supports channels including push notifications, email, WhatsApp, in-app messaging, web messaging, RCS, and SMS.
- Marketing Technology
- Artificial Intelligence
- Software Only
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Brands struggle to deliver truly personalized customer experiences at scale, often relying on fragmented data sources and isolated marketing tools. This fragmentation limits their ability to understand customer intent in real time and engage users with the right message at the right moment, ultimately reducing customer lifetime value.
Solution
CleverTap provides an all-in-one customer engagement and retention platform that unifies customer data, analytics, and omnichannel campaign orchestration. The platform's CleverAI™ layer acts as an intelligent engagement layer connecting strategy, context, creation, decisioning, and execution, enabling live 1:1 personalization. TesseractDB™ serves as a high-performance data store that analyzes data from every source simultaneously, while the Tesseract Decisioning Engine determines the best message, offer, and moment for each customer in real time. Brands can build omnichannel customer experiences across push notifications, email, WhatsApp, in-app messaging, web messaging, RCS, and SMS, with AI-driven experimentation and optimization built in.
Target Audience
Primary customers are marketing teams at e-commerce, subscription, financial services, and gaming companies that need to drive customer engagement, retention, and lifetime value through personalized omnichannel campaigns.
Features
- CleverAI™ intelligent engagement layer that connects strategy, context, creation, decisioning, and execution for live 1:1 personalization
- TesseractDB™ data store that analyzes data from every source at once, providing real-time context and live signals
- Tesseract Decisioning Engine that decides the best message, offer, and moment per customer in real time
- AI-powered predictions for customer intent including conversion, churn, and other key behaviors
- Omnichannel campaign orchestration across push notifications, email, WhatsApp, in-app, web messaging, RCS, and SMS
- AI-driven experimentation and optimization tools for continuous campaign improvement
- Promos and loyalty rewards management platform for complete rewards management