Refunnel is a platform that helps brands collect and manage user-generated content (UGC) from social media platforms like Instagram and TikTok. It automates UGC discovery, storage, and rights management, enabling brands to easily leverage authentic content in their marketing efforts.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to efficiently collect, manage, and secure usage rights for user-generated content (UGC) from social media platforms, leading to missed opportunities for authentic marketing and increased operational overhead. Existing solutions often require manual tracking, cumbersome processes, and multiple tools, making it difficult to scale UGC efforts effectively.
Solution
Refunnel provides a centralized platform to automate the discovery, tracking, and management of UGC from platforms like Instagram and TikTok. The platform streamlines the process of securing usage rights, running UGC campaigns, and rewarding creators, enabling brands to leverage authentic content across various marketing channels. Refunnel captures tagged content, aggregates shoppable videos, and offers advanced reporting to identify top-performing assets and affiliates. By automating these workflows, Refunnel eliminates manual effort, reduces costs, and helps brands build a content flywheel to drive engagement and conversions.
Target Audience
Refunnel primarily targets e-commerce brands, direct-to-consumer (DTC) companies, and marketing agencies that want to leverage user-generated content to enhance their marketing efforts and build stronger brand communities.
Features
- Automated UGC discovery and collection from Instagram, TikTok, and other social platforms
- One-click Meta whitelisting to turn tagged posts into ad-ready content
- Automated rights management to secure permissions for content usage
- UGC campaign management to run contests and missions with incentives
- TikTok Shop tracking to monitor affiliate videos and their impact on sales
- Advanced reporting and analytics to identify top-performing content and creators
- Shoppable video widgets to showcase UGC on brand websites
- Subscriber growth tools to convert Instagram followers into email/SMS subscribers
- Automated product seeding and UGC reward campaigns
- Integration with Klaviyo for email and SMS marketing automation