Reform offers an AI-powered form coach that analyzes uploaded videos of squats, deadlifts and pull‑ups using computer‑vision pose estimation, automatically identifying technique faults and providing personalized corrective suggestions and progression plans. The service is available via a free tier and subscription plans that grant increasing numbers of monthly video analyses, with end‑to‑end encryption to protect user data.
Funding
Funding not disclosed
Founders
Product
Problem
Many lifters lack access to qualified coaching for complex lifts such as squats, deadlifts, and pull‑ups, leading to poor technique, increased injury risk, and slower progress. Traditional coaching can be expensive, location‑bound, or unavailable on short notice, leaving athletes without timely feedback.
Solution
Reform provides an AI‑driven form coach that evaluates user‑uploaded lift videos through computer‑vision pose estimation. The system automatically detects common technique faults and delivers concise, goal‑aligned corrective suggestions. Users receive a step‑by‑step improvement plan without needing a live trainer. The platform offers a free tier for occasional users and subscription plans that increase the number of monthly analyses. All video data are encrypted in transit and at rest, and users retain full control to delete their recordings.
Target Audience
Reform targets individual lifters, home gym enthusiasts, and small fitness studios that need affordable, on‑demand technique assessment for core strength exercises.
Features
- Pose‑estimation engine that tracks joint angles and movement patterns for back squats, conventional deadlifts, and pull‑ups
- Automated fault detection with prioritized feedback tied to the user’s specific training objectives
- Personalized corrective action list and progression plan generated after each analysis
- Tiered usage limits (10, 20, 50+ analyses per month) with seamless upgrade via the app
- End‑to‑end video encryption and user‑controlled data deletion to ensure privacy