Refertle is a WhatsApp‑first referral marketing platform that enables Indian D2C brands to launch no‑code referral programs in minutes. The system automatically sends unique referral links via WhatsApp, tracks clicks and conversions in real time, and includes built‑in fraud detection and automated reward disbursement.
Funding
Funding not disclosed
Founders
Product
Problem
Direct-to-consumer (D2C) brands in India often lack a fast, low‑code way to launch referral campaigns that capitalize on WhatsApp—the dominant messaging channel, while also protecting against self‑referrals and other fraud. Existing solutions require extensive integration, manual reward processing, or do not support the local communication preferences of Indian consumers.
Solution
Refertle provides a WhatsApp‑first referral marketing platform that lets D2C merchants create and run referral programs without writing code. After a purchase, the system automatically sends a unique referral link to the customer via WhatsApp; the link can be shared with a single tap across WhatsApp, SMS, and social networks. Branded landing pages maintain brand consistency and convert referrals into sales. Real‑time dashboards track clicks, sign‑ups, and conversions, while built‑in fraud detection blocks self‑referrals and suspicious patterns. Rewards for both referrer and referee are calculated and fulfilled automatically, eliminating manual bookkeeping. The entire workflow can be configured in under ten minutes through an intuitive setup wizard.
Target Audience
The primary customers are Indian D2C e‑commerce brands and online retailers seeking to accelerate growth through word‑of‑mouth referrals on WhatsApp.
Features
- One‑tap sharing of referral links via WhatsApp, SMS, and major social platforms
- Customizable, brand‑matched referral landing pages that host on Refertle’s CDN
- Real‑time analytics dashboard showing clicks, sign‑ups, conversions, and ROI metrics
- No‑code setup wizard that provisions a referral program in under 10 minutes
- Built‑in fraud detection engine that identifies self‑referrals and abnormal referral patterns
- Automated reward calculation and disbursement for both referrer and referee
- Transparent success‑fee pricing model with a 14‑day free trial and no credit‑card requirement
- API hooks for checkout systems to trigger WhatsApp link delivery post‑purchase