Ref247 is a SaaS affiliate tracking platform that lets marketers choose first‑click, last‑click, or multi‑touch attribution and customize rules to match their revenue models. Its API‑first architecture integrates with CRMs, payment processors, and BI tools, while real‑time dashboards provide live visibility into affiliate performance. The service offers $0 setup, no contracts, and flexible subscription pricing for e‑commerce, iGaming, fintech, and agency users.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses that run affiliate programs often rely on legacy tracking platforms that are difficult to integrate, require contracts, and provide delayed reporting, making it hard to measure performance accurately and optimize payouts.
Solution
Ref247 offers a SaaS‑based affiliate tracking platform that eliminates upfront setup costs and long‑term contracts. Users can select first‑click, last‑click, or multi‑touch attribution models and define custom rules that match their revenue logic. An API‑first architecture enables seamless connections to CRMs, payment processors, and business intelligence tools, allowing automated data flows and bespoke experiences. Real‑time dashboards deliver live visibility into affiliate activity, so marketers can monitor performance and adjust commissions instantly without waiting for daily reports. The flexible, subscription‑style pricing lets companies start, scale, or cancel the service at any time.
Target Audience
Primary customers are affiliate managers, performance marketers, and partnership teams at e‑commerce, iGaming, fintech, and agency platforms that need flexible, real‑time tracking and easy integration with existing tech stacks.
Features
- Choice of first‑click, last‑click, or multi‑touch attribution with fully customizable rule engine
- API‑first design for direct integration with CRM, payment gateways, and BI platforms
- Live, real‑time reporting dashboards showing affiliate metrics as they happen
- $0 setup fee and no binding contracts, providing SaaS‑style flexibility
- Multi‑tenant support for agencies and networks to white‑label the solution
- Built‑in fraud detection and compliance features for regulated verticals such as iGaming and fintech