Reelo provides a SaaS platform that syncs with restaurant POS systems to automatically build guest profiles and run multi‑channel marketing campaigns. The solution includes a built‑in CRM, points‑based loyalty program, feedback monitoring, and real‑time analytics, all managed from a single dashboard to boost engagement and revenue without heavy discounting.
Funding
Funding not disclosed
Founders
Product
Problem
Restaurants often struggle to capture detailed guest data, engage diners with personalized communications, and run effective loyalty programs without relying on costly discounting or complex, disconnected tools.
Solution
Reelo offers a unified SaaS platform that connects directly to a restaurant’s point‑of‑sale system to automatically collect and organize guest information from every visit. The platform provides a built-in CRM for segmenting customers, creating targeted email, SMS, and WhatsApp campaigns, and launching branded loyalty programs that reward both frequency and spend. Real‑time analytics show how each campaign drives footfall and revenue, while feedback and review monitoring keep the guest experience in focus. All tools are managed from a single dashboard, eliminating the need for multiple vendors and reducing reliance on discount‑driven promotions.
Target Audience
Reelo is designed for restaurant owners and managers of cafés, quick‑service, casual and fine‑dining outlets who need a single solution for guest data, marketing automation, and loyalty management.
Features
- Automatic guest profile creation from POS data, including preferences, behavior, and key dates
- 5,000+ ready‑to‑use campaign templates with multi‑channel delivery (email, SMS, WhatsApp)
- Customizable points‑based loyalty program with digital cards, expiry rules, and bonus incentives
- Integrated feedback loop with real‑time alerts and analytics for online reviews
- QR‑code generation and referral tracking to drive new customer acquisition
- Automated messaging (pre‑built journeys, auto‑replies) to maintain engagement outside business hours
- Analytics dashboard offering customer segmentation, behavioral insights, and campaign ROI reporting
- Seamless integration with major POS systems (e.g., Petpooja, POSIST, Ezee, Digitory) without additional training