Reelai
Reelai provides Elly, an AI-powered assistant that automates the full real estate transaction workflow for agents using Vitec CRM, from lead intake to closing. Elly syncs directly with Vitec in real time, handles calendar bookings, client creation, and document generation, and operates across channels like Gmail, Outlook, WhatsApp, and Slack. The service scales from a self-service platform to a fully managed solution where a specialist team runs the entire flow on the agent's behalf.
- Property Technology
- AI Agents
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Real estate agents spend significant time on administrative tasks surrounding transactions—from lead intake and meeting scheduling to document handling and closing coordination. This manual workload reduces the time available for client relationships and deal-making, and creates risks of double registrations and scattered information across systems.
Solution
Elly is an AI-powered assistant that automates the entire transaction workflow for real estate agents, from intake to closing. It integrates directly with Vitec CRM, syncing all actions in real time—no extra systems or duplicate registrations needed. Agents can communicate with Elly through preferred channels to book meetings, create clients in Vitec, generate matching documents from their register, and manage property startup and closing tasks. The service scales from a self-service platform (Core) to a fully managed solution where a specialist team handles the entire flow on the agent's behalf. All operations are bankID-verified, KYC/AML compliant, GDPR-compliant, and support digital signing.
Target Audience
Primary users are real estate agents and brokerages using Vitec CRM, particularly those seeking to reduce administrative overhead and increase transaction volume. The service targets individual agents as well as offices of up to five or more agents.
Features
- Direct Vitec CRM integration with real-time synchronization of all actions
- Automated calendar booking and client creation in Vitec
- Matching document generation from agent's register
- KYC/AML compliance with BankID verification and PEP-status checks
- Multi-channel access via Gmail, Outlook, WhatsApp, Excel, and Slack
- Tiered service levels: self-service (Core), specialist-assisted (Core+), and fully managed (Managed)
- Specialist team handles property photography and closing processes in higher tiers