ReebonzLIVE streams daily live‑shopping broadcasts from Italy and other European locations on Facebook and Instagram, where a host showcases curated luxury fashion and lifestyle items while sharing cultural stories. Viewers can add products to a cart directly through chat comments or checkout links, with integrated payment options and automated order confirmation, delivering items to Singapore within 3‑5 weeks.
Funding
$40M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers in Singapore seeking authentic European luxury fashion often lack real‑time, immersive shopping experiences that combine product curation with personal storytelling. Traditional e‑commerce sites require separate browsing and checkout steps, reducing engagement and impulse buying. The gap limits access to curated collections and the cultural context that drives purchase confidence.
Solution
ReebonzLIVE delivers daily live‑shopping broadcasts from Italy and other European locations via Facebook Live and Instagram Live. An anchor host presents curated fashion and lifestyle items, shares travel anecdotes, and interacts with viewers in real time. Viewers can place orders directly through chat comments or dedicated checkout links, with the system automatically generating a cart in Facebook Messenger. The platform supports multiple payment options—including credit‑card, QR code, and local PayNow—and handles order confirmation and delivery logistics. By integrating entertainment, product discovery, and checkout within the same live stream, ReebonzLIVE streamlines the purchase journey and enhances customer engagement.
Target Audience
The primary customers are Singapore‑based luxury fashion shoppers and Reebonz members who value curated European collections and interactive, real‑time purchasing experiences.
Features
- Daily live streaming sessions on Facebook and Instagram featuring curated European luxury fashion and lifestyle products.
- Anchor host based in Italy who combines product presentation with cultural storytelling to create an immersive shopping experience.
- In‑stream ordering via chat comments that triggers automatic cart creation and messenger‑based checkout flow.
- Dedicated checkout links for Instagram Live that route users to a secure payment page supporting credit‑card, QR‑pay, and PayNow.
- Real‑time order confirmation delivered through Facebook/Instagram messenger and email, followed by doorstep delivery within 3‑5 weeks.
- Integrated event calendar that notifies viewers of upcoming live shows and brand highlights.
- End‑to‑end data encryption and compliance with regional payment security standards.