RedTrack is a unified server‑side tracking platform that captures first‑party conversion data, applies consistent multi‑channel attribution, and sends enriched signals to ad networks via Conversion APIs. It provides real‑time analytics, cohort and creative insights, and automation rules for ROAS and budget management, integrating natively with major e‑commerce platforms and supporting multi‑client workspaces for agencies.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Performance marketers often rely on fragmented stacks of separate tracking, attribution, analytics, and automation tools. This leads to inconsistent data, duplicated effort, and unreliable metrics that hinder confident budgeting and scaling decisions across ad channels.
Solution
RedTrack provides a unified, server‑side tracking platform that captures first‑party conversion data, applies a single attribution logic, and distributes enriched signals back to major ad networks via Conversion APIs. All data is stored in a structured format, enabling trustworthy analytics, cohort and creative insights, and real‑time ROAS monitoring. Users can define automation rules that automatically pause under‑performing ads or reallocate spend based on revenue thresholds, reducing manual oversight. The platform integrates natively with Shopify, WooCommerce, BigCommerce, and over 200 ad‑tech APIs, ensuring seamless data flow between spend and revenue sources. Role‑based workspaces and white‑label dashboards let agencies manage multiple client accounts with consistent reporting. By consolidating the entire performance‑marketing workflow into one system, RedTrack eliminates data gaps and accelerates data‑driven decision making.
Target Audience
Primary users are performance marketers, affiliate media buyers, and e‑commerce/DTC brands that run paid campaigns across Meta, Google, TikTok, and similar networks; the platform also serves agencies managing multiple client accounts.
Features
- Server‑side, first‑party tracking (direct, redirect, parallel, and web‑property tracking) with universal script and pixel options
- Multi‑channel attribution with customizable windows up to 90 days, smart attribution across devices, and multiple attribution models
- Conversion API integrations for Meta, Google, TikTok, and other platforms to send clean conversion signals back to ad networks
- Fraud detection, bot blocking, postback protection, and landing‑page protection to safeguard spend
- Real‑time cost sync (5‑minute intervals) and automated ROAS/CPA rules for auto‑pause, budget reallocation, and profit protection
- Cohort, creative, and LTV analytics linking acquisition spend to long‑term customer value
- Multi‑client workspaces with role‑based permissions, white‑label dashboards, and shareable reports for agencies
- API access for data export, custom domain support with SSL, and integration with major e‑commerce platforms (Shopify, WooCommerce, BigCommerce)