Recurly provides a cloud‑based subscription management platform that automates recurring billing, payment orchestration, and revenue recognition for businesses with recurring revenue models. It supports flexible pricing, global payments in over 140 currencies, AI‑driven dunning, and compliance with ASC‑606/IFRS‑15, integrating via APIs, webhooks, and hosted checkout.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses that rely on recurring revenue often face fragmented billing systems, manual payment processing, and high churn due to failed transactions and poor subscriber experiences. Scaling globally adds complexity with multiple currencies, tax regimes, and compliance requirements.
Solution
Recurly offers a cloud‑based subscription management platform that centralizes plan configuration, billing automation, and payment orchestration. The system supports flexible pricing, promotions, and trial setups, allowing product teams to launch and iterate offers without developer bottlenecks. Integrated dunning and intelligent retry logic recover failed payments, while AI‑driven analytics surface churn risk and revenue opportunities. Global payment support—including 140+ currencies and 20+ gateways—combined with built‑in ASC‑606/IFRS‑15 revenue recognition ensures compliance across markets. APIs, webhooks, hosted checkout pages, and mobile SDKs enable seamless integration with existing tech stacks, and a secure, SOC 2‑compliant infrastructure protects customer data.
Target Audience
Primary customers are SaaS providers, digital media platforms, consumer‑goods subscription services, and other businesses that sell products or services on a recurring basis and need a scalable, compliant billing solution.
Features
- Configurable plans, pricing tiers, coupons, free trials, and gift subscriptions with instant testing and rollout
- Automated recurring billing, charge/credit adjustments, and multi‑jurisdiction tax handling
- Payments orchestration across 20+ gateways, 140+ currencies, and fraud‑management tools
- AI‑powered dunning, intelligent retries, and account updater to maximize revenue recovery
- Built‑in ASC‑606/IFRS‑15 revenue recognition with multi‑entity, multi‑currency reporting
- Real‑time dashboards and customizable analytics for subscriber retention, LTV, and promotion performance
- Robust integration options: REST APIs, webhooks, Recurly.js, hosted checkout, and mobile SDKs
- Enterprise‑grade security and compliance (SOC 2 Type II, PCI, GDPR, PSD2, CCPA)