Recurate provides a modular recommerce platform that integrates directly into e-commerce stores, enabling brands to create a peer-to-peer marketplace for used products. This solution enhances customer engagement and increases lifetime value by facilitating the resale of existing inventory, driving profitability and sustainability for retailers.
Funding
$14M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
JCFounders
Product
Problem
Brands often struggle to capture the value of used goods, leading to lost revenue and missed opportunities to engage environmentally conscious consumers. Managing recommerce operations, including trade-ins, pricing, and logistics, can be complex and costly for retailers.
Solution
Trove provides a modular recommerce platform that enables brands to launch and scale resale programs, integrating directly into existing e-commerce stores or physical retail locations. The platform facilitates peer-to-peer marketplaces for used products, allowing brands to retain ownership of the customer relationship and capture revenue from secondary sales. Trove offers solutions for digital and in-store trade-ins, providing instant uplift through shoppable gift cards in exchange for used items. Their recommerce operations management system handles end-to-end resale logistics and pricing optimization, whether managed in the brand's warehouse or through Trove's facilities.
Target Audience
Trove primarily serves established brands and retailers in North America, the UK, and Europe looking to implement or scale profitable and sustainable recommerce programs.
Features
- Configurable platform for resale program design, supporting both online and in-store integration
- Digital and in-store trade-in solutions with instant gift card issuance
- Recommerce WMS for managing resale logistics, including item intake, authentication, and warehousing
- Pricing optimization algorithms to maximize margins on used goods
- Support for omnichannel recommerce experiences
- Reporting and analytics dashboard to track program performance and identify areas for improvement