Reciprocity Health utilizes the TheraPay platform to implement customized incentive programs that enhance patient engagement and adherence to care management, significantly reducing avoidable healthcare costs. By leveraging behavioral economics and real-time rewards, the company drives measurable improvements in health outcomes, such as increased screening rates and primary care visits.
Funding
$9.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
A significant portion of healthcare expenses are avoidable, often due to patients not actively participating in their care or adhering to prescribed management programs. Traditional methods struggle to effectively engage patients and motivate them to complete necessary health-related activities.
Solution
Reciprocity Health addresses this issue by providing customized incentive programs designed to enhance patient engagement and adherence to care management, ultimately reducing avoidable healthcare costs. The company leverages behavioral economics principles and a technology-enabled managed service to motivate patients to become active participants in their healthcare. Through the TheraPay platform, patients receive tailored activity lists, continuous encouragement, digital nudges, and instant rewards upon task completion, fostering engagement and driving measurable improvements in health outcomes. The platform delivers intelligent reward cards, ensuring real-time incentive delivery.
Target Audience
Reciprocity Health targets healthcare providers, payers, and organizations seeking to improve patient engagement, increase adherence to care programs, and reduce avoidable healthcare costs.
Features
- TheraPay mobile app (iOS and Android) and web platform providing a streamlined activity list tailored to individual care program requirements.
- Real-time incentive delivery through intelligent reward cards upon task completion.
- End-to-end behavioral-based solutions, including program design, rewards management, and patient retention.
- Expertise in behavioral economics to drive desired behaviors with appropriate incentives.
- Data analytics to track engagement and measure improvements in health outcomes.
- Performance-based pricing model, aligning fees with the achievement of targeted goals.
- Support for a variety of programs including Diabetes (DPP / L.E.A.N.), Opioid Use Disorder Treatment, Peri-Operative Care, Asthma, HEDIS Gap Closures, and more.