Recharm provides an AI‑powered video library that automatically tags and segments footage, enabling visual, transcript, and custom label search across large video collections. Marketers and agencies can instantly locate and share specific clips—such as hooks, testimonials, or product shots—reducing the need for new shoots and speeding up creative workflows.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams and creative agencies often struggle to locate specific moments, actions, or spoken content within large video libraries, leading to time‑consuming manual searches, delayed ad production, and reliance on costly new shoots to generate fresh creative assets.
Solution
Recharm offers an AI‑powered video library that automatically analyzes footage to generate detailed visual, transcript, and custom label tags for every clip. Users can search by visual cues (e.g., actions, facial expressions), spoken keywords, filenames, or bespoke labels such as creator, product, angle, or persona. The platform breaks long videos into modular segments—hooks, testimonials, product shots, B‑roll—enabling instant deep linking and sharing of precise clips for briefs and collaboration. By surfacing reusable content from existing assets, Recharm reduces the need for additional shoots, accelerates creative testing cycles, and streamlines editor onboarding and brief creation.
Target Audience
Primary customers are DTC brands, marketing teams, and creative agencies that produce large volumes of video ads and need fast, searchable access to reusable footage.
Features
- AI-driven scene clipping that automatically extracts hooks, testimonials, product shots, and B‑roll from raw footage
- Visual search that identifies specific actions, expressions, or objects within clips
- Transcript search for instant location of spoken phrases or keywords
- Customizable tagging (e.g., angles, persona, emotion, product categories) with automatic generation
- Deep linking and shareable URLs for seamless collaboration and brief writing
- Unlimited user access and shared libraries for teams or agencies managing multiple client assets
- Integrated storage (1 TB per plan) with AI‑enhanced organization and retrieval