Recess
About Recess
Recess is an experiential partnerships platform that utilizes proprietary geo-targeting and audience filtering technology to facilitate large-scale product sampling and brand activation campaigns. By connecting brands with targeted consumer communities in venues like fitness studios and college campuses, Recess enhances customer engagement and drives measurable increases in purchase intent and brand awareness.
```xml <problem> Traditional in-person product sampling and brand activation campaigns often lack precise targeting, making it difficult for brands to reach specific consumer segments and measure the return on investment. These campaigns can also be logistically complex and costly to execute at scale. </problem> <solution> Recess offers a platform for experiential partnerships, connecting brands with targeted consumer communities through in-person sampling and activation campaigns. The platform uses geo-targeting and audience filtering technology to identify relevant venues such as fitness studios, college campuses, and shopping centers. By activating products within these communities, Recess enables brands to drive product trials, increase brand awareness, and boost sales among specific demographics. The platform also provides tools for campaign management, execution, and reporting, allowing brands to track key metrics and optimize their sampling efforts. </solution> <features> - Geo-targeting tools to identify sampling opportunities in specific markets - Audience filters to target consumers based on shopping behaviors and demographics - Access to a network of partner communities, including fitness studios, colleges, and co-working spaces - Turnkey sampling solutions for easy execution and deployment of products - Custom reporting and consumer insights to measure the ROI of sampling efforts - Workflow and contracting tools to streamline campaign management - Retailer-targeting technology to drive sales to specific retail partners </features> <target_audience> Recess primarily serves consumer packaged goods (CPG) brands looking to increase product trials, brand awareness, and sales through targeted in-person sampling campaigns. </target_audience> ```
What does Recess do?
Recess is an experiential partnerships platform that utilizes proprietary geo-targeting and audience filtering technology to facilitate large-scale product sampling and brand activation campaigns. By connecting brands with targeted consumer communities in venues like fitness studios and college campuses, Recess enhances customer engagement and drives measurable increases in purchase intent and brand awareness.
Where is Recess located?
Recess is based in Marina del Rey, United States.
When was Recess founded?
Recess was founded in 2016.
How much funding has Recess raised?
Recess has raised 11400000.
- Location
- Marina del Rey, United States
- Founded
- 2016
- Funding
- 11400000
- Employees
- 27 employees
- Major Investors
- Plug and Play, Tech Coast Angels, AperiamVentures, Animal Capital, Spring Mountain Capital