Recess is a brand activation platform that connects brands with unique experiential sampling opportunities targeting specific consumer audiences. The platform utilizes proprietary geo-targeting and audience filters to deploy scalable product trials across diverse partner communities. It provides custom reporting to measure the return on investment and impact of these physical marketing activations.
Funding
$11.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AC+4Founders
Product
Problem
Traditional in-person product sampling and brand activation campaigns often lack precise targeting, making it difficult for brands to reach specific consumer segments and measure the return on investment. These campaigns can also be logistically complex and costly to execute at scale.
Solution
Recess offers a platform for experiential partnerships, connecting brands with targeted consumer communities through in-person sampling and activation campaigns. The platform uses geo-targeting and audience filtering technology to identify relevant venues such as fitness studios, college campuses, and shopping centers. By activating products within these communities, Recess enables brands to drive product trials, increase brand awareness, and boost sales among specific demographics. The platform also provides tools for campaign management, execution, and reporting, allowing brands to track key metrics and optimize their sampling efforts.
Target Audience
Recess primarily serves consumer packaged goods (CPG) brands looking to increase product trials, brand awareness, and sales through targeted in-person sampling campaigns.
Features
- Geo-targeting tools to identify sampling opportunities in specific markets
- Audience filters to target consumers based on shopping behaviors and demographics
- Access to a network of partner communities, including fitness studios, colleges, and co-working spaces
- Turnkey sampling solutions for easy execution and deployment of products
- Custom reporting and consumer insights to measure the ROI of sampling efforts
- Workflow and contracting tools to streamline campaign management
- Retailer-targeting technology to drive sales to specific retail partners