REALIGN enables brands to capture value from peer‑to‑peer resale by embedding brand‑controlled product data into every secondhand transaction. By providing authentication, verification, and data-driven insights, the platform turns resale into a customer acquisition channel, helping fashion brands double product lifetime value and convert resale discovery into new first‑hand sales. It supports multi‑year Direct‑to‑Consumer Product (DPP) strategies without the typical compliance‑only focus.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion brands lose control over product information and customer engagement when items are resold on peer‑to‑peer marketplaces, leading to missed acquisition opportunities and potential brand dilution.
Solution
Realign embeds brand‑controlled product data into every secondhand transaction, providing authentication, verification, and consistent product information across resale channels. By integrating with existing Digital Product Passport (DPP) infrastructures, the platform activates the entire catalog—including items already in circulation—without requiring a rebuild. Each resale becomes a new touchpoint for brand exposure, enabling discovery of the brand by new consumers and driving subsequent first‑hand purchases. Realign’s data layer works across social feeds, creator content, and in‑person browsing, ensuring the brand’s presence wherever resale occurs.
Target Audience
Primary customers are fashion brands and apparel manufacturers seeking to turn resale into a measurable acquisition channel and maintain brand integrity across secondary markets.
Features
- API integration that connects to any DPP provider or format, activating the full product catalog instantly
- Real‑time authentication and verification tags embedded in resale listings to guarantee product provenance
- Consistent, brand‑controlled product information displayed across peer‑to‑peer marketplaces, social platforms, and physical retail environments
- Analytics dashboard that tracks resale‑driven brand exposure, discovery metrics, and acquisition impact
- Seamless data synchronization that updates product status as items change hands, preserving brand relevance throughout the product lifecycle