Realeyes provides a Responsible AI solution for computer vision that utilizes webcam data to assess user identity, attention, and emotions while ensuring privacy through on-device processing. This technology enables enterprises to enhance advertising effectiveness, verify user authenticity, and improve digital experiences with minimal integration effort.
Funding
Funding not disclosed
NVFounders
Product
Problem
Many enterprises struggle to effectively measure and optimize user engagement and identity verification in digital experiences due to limitations in current computer vision and facial recognition technologies. Existing solutions often lack the ability to accurately assess user attention, emotion, and identity while maintaining user privacy and ethical data-handling practices.
Solution
Realeyes offers a suite of Vision AI solutions that enable enterprises to measure and optimize human responses in digital environments. The company's technology leverages webcam data and on-device processing to assess user attention, emotions, and identity in real-time, ensuring GDPR and CCPA compliance. Realeyes' product offerings include tools for ad testing, user verification, and experience optimization, providing actionable insights to enhance advertising effectiveness, prevent identity fraud, and improve overall user experiences. The platform's AI models are trained on ethically sourced, diverse datasets, ensuring accurate and unbiased results across various demographics and use cases.
Target Audience
Realeyes primarily serves enterprise brands, global media companies, and technology platforms seeking to enhance advertising effectiveness, scale digital identity solutions, and humanize customer experiences.
Features
- **PreView:** Ad testing platform that predicts sales outcomes by analyzing attention and emotion responses to creative content across social and video platforms.
- **Verify:** AI-powered identity verification solution that eliminates identity fraud and ensures panel quality by detecting bots and duplicate panelists.
- **Experience Platform (XP):** Allows embedding Vision AI into digital experiences with a few lines of code, enabling real-time user feedback and optimization.
- **Vision AI Data:** Provides high-quality, ethically sourced training data for Vision AI models, specializing in GDPR-compliant face and voice data collection.
- **Facial Coding Technology:** Patented AI-powered facial coding technology that measures audience attention and emotional responses with human-level accuracy.
- **On-device Processing:** Ensures user privacy by processing data locally on the device, preventing images from leaving the device.
- **Multi-Platform Support:** Compatible with Android, iOS, JavaScript, C++, Desktop, and Zoom platforms.
- **Real-time Analytics:** Provides intelligent reporting and real-time interactivity based on user mood and behavior.