Traditional ecommerce tracking methods are increasingly compromised by ad blockers, browser limitations, and privacy changes, leading to significant data loss. This data deficit hinders accurate campaign performance measurement, profit attribution, and effective optimization, impacting overall business growth.

Reaktion provides a server-side tracking and analytics platform designed to address the data accuracy challenges faced by ecommerce businesses and agencies. By implementing server-to-server integrations with major advertising platforms and ecommerce systems, Reaktion captures a more complete dataset, including orders, returns, and profit margins. This enriched data is then used to provide actionable insights and optimize marketing campaigns for profitability, moving beyond simple ROAS to a Profit on Ad Spend (POAS) framework. The platform aims to streamline data integration and deliver a unified view of business performance, enabling data-informed decision-making.

Server-side tracking for Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads via Conversion APIs, capturing up to 40% more orders than client-side tracking.

Profit-driven analytics that incorporate Cost of Goods Sold (COGS), shipping fees, payment processing fees, and return data to calculate true net profit per order and campaign.

Marketing attribution models that support multi-touch analysis, including first-click, last-click, linear, and customizable options to understand the full customer journey.

Shoptimizer module for dynamic Google Shopping and Performance Max feed management, enabling product prioritization based on performance metrics and profit margins.

Klaviyo Cockpit for server-side email tracking, providing accurate attribution for campaigns and flows, including profit, discount usage, and new vs. repeat customer revenue.

Customer Lifetime Value (CLV/LTV) reporting with metrics such as gross profit per customer and repurchase rate.

Creative Cockpit for analyzing ad performance across multiple channels, detailing metrics like new customers, gross profit, and net profit per ad.

One-click integrations with major ecommerce platforms (Shopify, WooCommerce, Magento) and marketing channels, facilitating rapid data aggregation.

Automated reporting and near real-time dashboards offering a 360° view of ecommerce business performance.

Support for Google Ads Consent Mode V2 and other consent management platforms to ensure compliant data collection.

The platform targets ecommerce businesses and digital marketing agencies seeking to improve data accuracy, optimize ad spend for profitability, and gain deeper insights into campaign performance and customer behavior.

Reaktion offers a tiered subscription model with a free trial period. Specific pricing details are available upon request or through direct engagement with their sales team.