ReadySet is a virtual reality platform that enables product manufacturers and retailers to autonomously design, test, and implement retail solutions in hyper-realistic 3D environments. By utilizing eye-tracking technology, it provides accurate shopper insights, allowing companies to optimize product placement and marketing strategies before physical implementation.
Funding
$4.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
RRFounders
Product
Problem
Product manufacturers and retailers face challenges in optimizing retail solutions due to the high costs and time associated with physical store implementations and traditional shopper research methods. Gaining accurate shopper insights before investing in physical changes is difficult, leading to inefficiencies in product placement and marketing strategies.
Solution
ReadySet offers a virtual reality (VR) platform that enables product manufacturers, retailers, and researchers to design, test, and implement retail solutions in realistic 3D environments. The platform allows users to customize virtual store layouts, planograms, and displays without the need for physical space or inventory. By utilizing eye-tracking technology within the VR experience, ReadySet generates accurate shopper behavior data, providing insights into product placement, packaging design, and promotional effectiveness. This allows companies to optimize their retail strategies and collaborate more effectively with retail partners before making physical implementations.
Target Audience
ReadySet's primary customers include product manufacturers, retailers, category managers, shopper insights teams, retail innovation teams, and CPG sales teams seeking to optimize retail strategies and improve collaboration.
Features
- Customizable VR store environments for creating and testing various retail layouts and planograms.
- Integrated eye-tracking technology to capture accurate shopper behavior data within the VR experience.
- 3D product library for modeling and incorporating products into virtual store environments.
- Tools for testing product packaging, placement, displays, and promotional scenarios.
- Analytics dashboard for visualizing shopper insights and identifying areas for optimization.
- Collaboration features for sharing VR experiences and insights with stakeholders.
- Support for testing various retail elements, including shelves, signage, new products, and pricing strategies.