Readpeak offers a programmatic native advertising platform that automatically adapts creatives to match the design of each premium publisher site, ensuring visual consistency across a curated marketplace of over 1,000 news outlets. The solution provides full control over geo, time, device targeting, budget pacing, CPC bidding and conversion tracking, while a deep‑learning engine optimizes placements and creative variations in real time without relying on third‑party cookies. It also includes a privacy‑first tracking pixel for cookieless measurement and compliance with European regulations.
Funding
Funding not disclosed
VPFounders
Product
Problem
Advertisers and agencies struggle to deliver native ads that seamlessly match the look and feel of premium publisher sites while maintaining privacy‑compliant, programmatic targeting and real‑time performance control.
Solution
Readpeak provides a programmatic native advertising platform that automatically adapts creatives to each publisher’s design, ensuring visual consistency across thousands of premium news sites. The platform offers full control over geo, time, device targeting, budget pacing, CPC bidding, and conversion tracking, all without reliance on third‑party cookies. A deep‑learning engine processes bid‑stream data, contextual signals, and semantic insights to optimize placements and creative variations in real time. Advertisers can select specific sites from a curated marketplace, monitor key metrics such as CPC, CTR, and conversions on a live dashboard, and run automatic A/B tests powered by AI. The solution includes a privacy‑first pixel that tracks encrypted, non‑personalized data, allowing cookieless measurement and compliance with strict European regulations.
Target Audience
Primary customers are brand marketers and media agencies seeking scalable, privacy‑compliant native advertising across premium publishers in Europe and other regulated markets.
Features
- Automatic template scaling that adjusts fonts, images, and layout to match each publisher’s native design
- AI‑driven optimization using bid‑stream, contextual, and semantic data to improve CPC and CTR
- Full autonomy over geo, time, device targeting, budget pacing, and CPC bidding at campaign and site levels
- Curated marketplace of 1,000+ premium news sites with site‑level performance analytics and cherry‑picking
- Privacy‑first tracking pixel with encrypted, non‑personalized data for cookieless compliance
- Real‑time dashboard displaying CPC/CPCV, CTR, conversions, and time‑on‑page metrics
- AI‑generated ad variations and automatic A/B testing for continuous creative improvement