This platform identifies anonymous website visitors and reveals their LinkedIn profiles in real-time. By pushing this data to Slack, sales and marketing teams can quickly identify and engage with potential leads visiting their website.
Funding
Funding not disclosed
Founders
Product
Problem
Sales and marketing teams often struggle to identify and engage with potential leads visiting their website, resulting in missed opportunities and inefficient outreach efforts. Without detailed visitor information, it's difficult to personalize interactions and prioritize high-value prospects.
Solution
RB2B provides a website visitor identification platform that reveals the LinkedIn profiles and contact information of anonymous website visitors in real-time. By deploying a tracking pixel, RB2B identifies a significant portion of website traffic, including both individuals and companies. This data is then pushed to various CRM and communication platforms like Slack, Salesforce, and HubSpot, enabling sales and marketing teams to quickly identify, filter, and engage with potential leads. The platform also offers features to filter leads based on company revenue, size, industry, and job title, ensuring that outreach efforts are focused on the most promising prospects. RB2B integrates with over 50 applications, allowing for automated lead assignment, personalized email sequences, and streamlined sales processes.
Target Audience
RB2B primarily targets B2B sales and marketing teams looking to improve lead generation, personalize outreach, and increase conversion rates from website traffic.
Features
- Real-time identification of website visitors, revealing LinkedIn profiles and contact information
- Integration with Slack, Salesforce, HubSpot, Clay, Zapier, Instantly, and HeyReach
- "Hot Leads" feature to filter visitors by company revenue, size, seniority, department, category, and geography
- Traffic Insights to track marketing campaigns and understand visitor demographics
- Automated lead assignment, routing, and alerts within integrated CRM systems
- Ability to upload a list of target domains to filter identified traffic
- Custom email templates for personalized outreach
- Integration with Demandbase for enhanced company-level identification
- Page suppression to exclude specific pages from tracking