The startup has developed a digital advertising platform that utilizes eco-friendly paper bags to replace single-use plastic bags, enabling brands to promote their campaigns while encouraging sustainable consumer behavior. Customers can reuse these smart bags to earn rewards for purchasing sustainable products and services, directly addressing the environmental impact of plastic waste.
Funding
$4.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods often feel intrusive and fail to provide value to consumers, leading to ad fatigue and a disconnect between brands and their target audiences. Brands struggle to stand out amidst the noise, while consumers receive little to no direct benefit from the advertising they are exposed to daily.
Solution
Raze offers a platform that connects brands with consumers through digitally-enabled, eco-friendly paper bags, creating a mutually beneficial advertising ecosystem. Consumers carry Raze bags and use the Raze app to scan the bag, and in return, earn rewards for their attention and engagement with participating brands. This approach allows brands to directly reward consumers, fostering a stronger relationship and increasing brand visibility. The Raze platform transforms traditional advertising into a system where consumers are directly compensated for their attention, and brands gain access to a more engaged and receptive audience.
Target Audience
Raze targets environmentally conscious consumers who are open to engaging with brands that align with their values, as well as brands seeking a more sustainable and direct way to connect with their target audience.
Features
- Raze app for scanning bags and redeeming rewards
- Location services to track bag usage and reward distribution
- Integration with sustainable brands for exclusive offers
- Reward system based on Raze tokens, redeemable for various incentives
- User profiles to track earnings and manage brand preferences
- Opt-in advertising model, ensuring user consent and engagement