Rayna
Rayna is a social platform where users invite friends to rank, review, and discuss beauty products. Community members share ratings, comments, and ask for recommendations—such as dewy setting sprays or brightening eye patches—while the site integrates features like virtual try-on for shade matching. By aggregating peer feedback, Rayna helps shoppers make informed decisions on cosmetics and skincare.
- Social Networking
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Consumers shopping for beauty products often rely on fragmented online reviews, influencer promotions, or brand marketing, making it difficult to trust whether a product will work for their specific skin tone, type, or preferences. This leads to purchase hesitation, wasted spending, and a lack of personalized, community-driven guidance.
Solution
Rayna is a social platform that lets users invite friends to rank, review, and discuss beauty products. Community members share ratings, comments, and ask for recommendations—such as dewy setting sprays or brightening eye patches—while the site integrates features like virtual try-on for shade matching. By aggregating peer feedback, Rayna helps shoppers make informed decisions on cosmetics and skincare.
Target Audience
Primary users are beauty enthusiasts and skincare shoppers who want authentic, community-driven product feedback before making purchases, as well as friends who enjoy sharing and comparing beauty opinions.
Features
- Product ranking and review system where users rate items on a numeric scale and share detailed feedback
- Social feed with "FYP" (For You Page) and "Following" tabs for discovering community content
- Discussion threads for product recommendations and specific beauty concerns (e.g., dewy finish, brightening)
- User profiles with shade identifiers (e.g., "Medium," "Medium-Light") to contextualize reviews
- Virtual try-on integration for shade matching, as referenced in user reviews
- "Would recommend to BFF" call-to-action for social sharing and peer validation
- Product pages with links to specific items and user-generated ratings