RawShorts is a mobile‑first platform that lets creators edit, add effects, and incorporate royalty‑free music into short‑form videos directly on their smartphones. The app automatically optimises video specs and publishes to TikTok, Instagram Reels, YouTube Shorts and other channels with a single tap, while providing in‑app analytics and cloud‑synced storage.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile creators often rely on desktop editing suites or fragmented apps to produce short-form videos, leading to lengthy production cycles and inconsistent distribution across platforms. This hampers timely storytelling and reduces engagement for audiences that consume content primarily on smartphones.
Solution
RawShorts offered a mobile-first video creation platform that streamlined the end‑to‑end workflow for short-form content. Users could capture, trim, and apply effects to clips entirely on their smartphones, then publish directly to major social channels with a single tap. The service integrated a library of royalty‑free music and pre‑designed templates to accelerate creative iteration. Real‑time preview and auto‑optimisation ensured videos met platform specifications without manual adjustments. By consolidating editing, branding, and distribution in one app, RawShorts reduced production time and lowered the barrier to entry for mobile storytellers.
Target Audience
The primary users are mobile content creators, social media influencers, and brands seeking a fast, all‑in‑one solution for producing and distributing short videos on smartphones.
Features
- Touch‑optimized editor with timeline trimming, speed controls, and layered overlays
- Built‑in library of royalty‑free tracks and customizable motion graphics templates
- One‑click publishing to TikTok, Instagram Reels, YouTube Shorts, and other social networks
- Automatic resolution and bitrate optimisation for each target platform
- In‑app analytics dashboard showing view counts, audience retention, and share metrics
- Cloud‑synced project storage enabling seamless transition between devices
- Integrated captioning tool with auto‑generated subtitles and manual editing