Ratio is a fintech platform that offers a configurable CPQ and billing solution, enabling businesses to provide flexible payment terms and receive cash upfront regardless of customer payment schedules. This approach reduces procurement delays and enhances cash flow, allowing companies to close deals faster without requiring upfront payments.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
SaaS and technology companies often face challenges related to customer payment terms, leading to prolonged sales cycles, increased discounting, and strained cash flow due to delayed payments. Overcoming budget limitations and internal approval processes for non-standard payment arrangements adds friction to the sales process.
Solution
Ratio provides a CPQ (Configure, Price, Quote) and billing platform that enables businesses to offer flexible payment options to their customers while receiving immediate cash upfront. By removing the need for customers to pay upfront, Ratio helps companies close deals faster, reduce the need for discounting, and improve cash flow. The platform transfers the risk associated with payment terms off the company's balance sheet, allowing for strategic investment without dilution or delay. Ratio's solution aims to streamline the purchasing experience by overcoming approval cycles and departmental budget limitations.
Target Audience
Ratio primarily targets SaaS and technology companies seeking to accelerate sales, improve cash flow, and reduce the need for discounting by offering flexible payment options to their customers.
Features
- Configurable CPQ and billing solution for creating flexible payment terms.
- Upfront cash advance regardless of customer payment schedules.
- Integration with existing revenue streams for growth financing.
- Adaptive purchase experience to reduce sales friction.
- Automated billing processes to eliminate manual tasks.
- Risk mitigation by transferring payment term risk.