Rastro provides an AI‑powered catalog enrichment platform that automatically fills missing product attributes, predicts taxonomy, and validates data for large SKU inventories. The solution integrates via REST API and pre‑built connectors with PIM, e‑commerce, and ERP systems, supporting multi‑language localization for over 50 locales while ensuring GDPR‑compliant data handling.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Distributors and wholesale retailers often manage catalogs with thousands of SKUs that contain missing attributes, inconsistent taxonomy, and require manual data entry. This manual enrichment process slows product launch cycles and increases the risk of inaccurate listings across sales channels.
Solution
Rastro offers an AI‑powered catalog enrichment platform that automatically populates missing product information by crawling manufacturer sites and supplier documents. Users upload their catalog schema, and the system predicts taxonomy, flags errors, and assigns quality scores in minutes. Built‑in multi‑language translation supports over 50 locales while preserving technical accuracy. A RESTful API and pre‑configured connectors enable seamless integration with PIMs, e‑commerce platforms, and ERP systems. All data processing complies with GDPR, and customers retain full ownership of their catalog data. The platform reduces time‑to‑market by an order of magnitude compared with traditional manual workflows.
Target Audience
The primary customers are product distributors, wholesale merchants, and e‑commerce operators that need to onboard and maintain large, multi‑category SKU catalogs across multiple sales channels.
Features
- AI-driven web research engine that extracts product specs, images, and pricing with source citations
- Automatic taxonomy prediction and hierarchical classification for complex product families
- Real‑time error detection and quality scoring to ensure data integrity before publishing
- Multi‑language enrichment and localization for 50+ languages, maintaining brand voice
- Full REST API and ready‑made connectors for leading PIM, e‑commerce, and ERP solutions
- Secure, GDPR‑compliant data handling with role‑based access controls and customer‑owned datasets
- White‑glove onboarding, live chat support, and periodic check‑in calls to optimize workflow adoption