Rarebird is a coffee company that sources high-quality Arabica coffee beans specifically selected for their potential to enhance mental wellness. By focusing on the unique flavor profiles and chemical compositions of these beans, Rarebird aims to provide a coffee experience that supports cognitive health and emotional well-being.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NSSCFounders
Product
Problem
Many individuals rely on caffeine for energy and focus, but experience undesirable side effects such as jitters, anxiety, disrupted sleep, and eventual burnout. Traditional caffeinated coffee can overstimulate the nervous system, leading to stress hormone spikes and energy crashes.
Solution
Rarebird Coffee offers a patented solution by replacing caffeine with paraxanthine (Px), a natural metabolite of caffeine produced by the body. This innovative approach provides the desired energy and focus without the negative side effects associated with caffeine. Rarebird's Px Coffee delivers a smoother, more sustained energy boost, reduces stress, and promotes better sleep quality. The coffee is crafted from sustainably sourced, specialty-grade Colombian Arabica beans, decaffeinated using the Sugarcane process, and tested for mold and mycotoxins to ensure a clean and flavorful experience.
Target Audience
Rarebird Coffee is targeted towards individuals seeking a healthier alternative to traditional caffeinated coffee, including those sensitive to caffeine, experiencing caffeine-related side effects, or looking for sustained energy and focus without crashes. The company also targets businesses looking to improve employee productivity and well-being through a smarter breakroom coffee option.
Features
- Replaces caffeine with paraxanthine (Px) for smoother energy and focus
- Reduces jitters, anxiety, and stress hormone spikes
- Promotes better sleep quality with a shorter half-life compared to caffeine
- Made with sustainably sourced, specialty-grade Colombian Arabica beans
- Decaffeinated using the environmentally friendly Sugarcane process
- Tested for mold and mycotoxins to ensure product purity
- Available in various forms, including ground coffee, coffee pods, espresso grind, and instant coffee
- Offered in medium and dark roasts to suit different taste preferences
- Backed by the National Science Foundation through research grants
- Packaged with a 60-day money-back guarantee