Rapt Media
AcquiredWebsite unreachable since Oct 23, 2026
Rapt Media provides an enterprise-class interactive video platform that lets organizations create personalized, choice-driven video experiences for communication, learning, and customer engagement. The platform enables audiences to control the direction and pace of content while capturing data-driven insights from viewer decisions. Rapt Media has been acquired by Kaltura, a market leader in enterprise video technology.
- Enterprise Software
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Traditional one-way video content fails to engage modern audiences who expect personalized, interactive digital experiences. Enterprise companies struggle to connect with digital-savvy candidates, employees, and customers through static communication, learning, and engagement materials, limiting their ability to drive behaviors that contribute to business outcomes.
Solution
Rapt Media delivers an enterprise-class interactive video platform that lets organizations create personalized, choice-driven video experiences. The platform puts individuals in the driver's seat, allowing them to control the direction and pace of video content, which boosts experiential satisfaction and drives bottom-line behaviors. Used by leading solution providers and brands including PwC, Deloitte, Havas People, Philips, and Samsung, the platform transforms communication, learning, and customer experience initiatives. By enabling data-driven insights from interactive interactions, the platform helps enterprises reimagine their digital ecosystem and stay competitive in a marketplace defined by digital experiences.
Target Audience
Primary customers are enterprise organizations, including Fortune 500 brands and solution providers, uses across communication, learning and development, and customer engagement functions.
Features
- Interactive video authoring tools that enable choice-driven, branch-based storytelling for personalized viewer journeys
- Analytics and data-driven insights that capture viewer decisions and behaviors for measuring engagement outcomes
- Learning and development module that lets audiences control direction and pace while driving performance tracking
- People management capabilities designed for connecting and interacting with digital-savvy candidates and employees
- Enterprise-class infrastructure supporting large-scale deployment across global organizations and solution providers