Rally
Rally provides an AI-powered PR platform that automates the entire earned media process for startups, from strategy creation to pitch personalization and campaign execution. The platform learns a company's story and positioning, then identifies relevant journalists, crafts personalized pitches based on their recent articles, and manages outreach across press, podcasts, awards, and conferences—with founder approval before anything is sent.
- Marketing Technology
- Artificial Intelligence
- AI Agents
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Startups struggle to secure press coverage, podcast placements, and thought leadership opportunities due to limited PR expertise, time, and resources. Traditional PR agencies are expensive and slow, while manual outreach to journalists is labor-intensive and often yields poor results due to untargeted, generic pitches.
Solution
Rally provides an AI-powered PR platform that automates the entire earned media process, from strategy to execution and tracking. The platform learns a company's story, voice, positioning, and goals, then uses proprietary AI to discover relevant trends, peers, and opportunities. Rally automatically identifies the most relevant journalists, crafts personalized pitches based on each journalist's recent articles, and sends the outreach on the startup's behalf—with an approval step before anything goes out. The platform also manages podcast tours, award submissions, conference PR, and trend newsjacking, with clear performance data on how campaigns are performing.
Target Audience
Startups and growth-stage companies seeking press coverage in tier-1 tech publications like TechCrunch, Forbes, and Business Insider, as well as podcast appearances and industry recognition through awards.
Features
- AI-built PR strategy that learns company story, voice, positioning, and goals
- Automated identification of relevant journalists from a vast database with personalized pitch creation based on recent articles
- End-to-end campaign execution covering tier-1 tech press, podcasts, awards, product launches, and conference PR
- Pitch approval workflow allowing founders to review and approve all outreach before it is sent
- Campaign performance tracking with clear data and metrics on press coverage results
- Thought leadership push including bylines, expert commentary, and podcast placements