RAEK is a data collection and organization tool that builds marketable customer profiles from first-party data on website visitors, regardless of whether they identify themselves. This platform addresses the challenge of rising advertising costs by enabling businesses to engage with potential customers through real-time, targeted communications, ultimately increasing conversion rates.
Funding
$800K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses face increasing advertising costs and uncertainty in reaching potential customers due to the phasing out of third-party tracking data. Traditional methods of collecting customer data, such as pop-ups and forms, often suffer from low completion rates and limited data capture. This makes it difficult for businesses to effectively target and engage with website visitors, hindering conversion rates and revenue growth.
Solution
RAEK provides a platform for businesses to collect, organize, and utilize first-party data from website visitors, regardless of whether they identify themselves. By building marketable customer data profiles, RAEK enables real-time, triggered communications, allowing businesses to engage with potential customers earlier in the buying journey. The platform integrates with existing CRM and email service providers, allowing businesses to leverage first-party data across their marketing channels. RAEK helps businesses identify and build contact profiles on both known and unknown website visitors, filling in the gaps left by traditional data collection methods.
Target Audience
RAEK primarily targets small to medium-sized businesses that are looking to improve their marketing ROI by leveraging first-party data to engage with potential customers on their websites.
Features
- Collects first-party data on website visitors, whether they identify themselves or not.
- Builds marketable customer data profiles and organizes them in a centralized dashboard.
- Integrates with CRM and email service providers via Zapier to leverage data across marketing channels.
- Enables real-time, triggered communications with potential customers based on their website activity.
- Facilitates the creation of custom advertising audiences using first-party data.
- Provides secure data encryption to protect customer information.
- Offers a simple setup process, allowing businesses to start collecting and utilizing data in minutes.