The startup operates a market research system that utilizes patented technology and gamification to enhance survey methodologies and improve data quality. By transforming consumer insights collection, the system enables businesses to accurately predict average responses and foster critical thinking among participants.
Funding
$210K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional survey methods often suffer from issues such as respondent bias, survey fatigue, and social desirability bias, leading to unreliable data and inaccurate consumer insights. These inaccuracies can hinder businesses' ability to make informed decisions and effectively predict market trends.
Solution
RAADZ is a market research platform that utilizes a patented, gamified, prediction-based approach to enhance survey methodologies and improve data quality. By prompting participants to predict average responses, RAADZ encourages critical thinking and mitigates common biases, resulting in more honest and accurate feedback. The platform transforms the survey-taking process into an engaging activity, rewarding accuracy and promoting truthful responses. AI-powered insights provide detailed, multifaceted analysis, offering a deeper understanding of market dynamics compared to traditional survey methods.
Target Audience
RAADZ primarily targets businesses and market research firms seeking more accurate and engaging survey methodologies to gain better consumer insights and predict market trends.
Features
- Prediction-based survey model that reduces bias and increases honesty by prompting participants to forecast the average responses of others
- Gamification techniques that rank respondents and reward accuracy with cash or custom incentives
- Customizable audience targeting options to reach specific demographics and ensure relevant feedback
- Support for various question formats, including open-ended questions and Likert scales, to capture comprehensive insights
- AI-powered analytics that blend quantitative and qualitative data for in-depth market understanding
- Real-time insights and reporting to enable quick decision-making based on the latest data