Qwili is a digital marketplace and sales platform that enables merchants to sell essential services such as airtime, data, and electricity through a mobile app, facilitating transactions via a digital wallet system. By providing a network of collection points across South Africa, Qwili addresses the challenge of limited access to digital services, allowing merchants to earn commissions on each sale while enhancing customer convenience.
Funding
$100K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many South African merchants, particularly those in townships, face challenges in accessing and offering digital services due to infrastructure limitations and the digital divide. This restricts their ability to provide essential services like airtime, data, and electricity to their customers, hindering economic growth and convenience.
Solution
Qwili provides a mobile-first digital marketplace and sales platform that empowers merchants to sell essential services and products, bridging the digital-physical gap for consumers. The platform enables merchants to offer airtime, data, electricity, bus tickets, TV subscriptions, appliances, and fashion items through a user-friendly mobile application. Merchants load their digital wallets via bank details, electronic transfer, or cash deposit, and earn commissions on each sale made through the app. Qwili also addresses the digital divide by offering affordable Qwili phones to merchants, especially those with longer transaction records, enabling them to participate in the digital economy.
Target Audience
Qwili primarily targets merchants in South Africa, particularly those in townships, who seek to expand their service offerings and increase their income by providing essential digital services to their communities.
Features
- Mobile application for merchants to sell a wide range of digital services and products.
- Digital wallet system for secure and easy transactions.
- Multiple wallet top-up methods: bank details, electronic transfer, or cash deposit.
- Commission-based earnings for merchants on each successful sale.
- Seamless integration for online presence expansion.
- Vast network of collection points across South Africa for convenient pickups.
- Option to purchase Qwili phones at cost, with discounts for merchants with longer transaction records.
- Access to apps without requiring an email address.