Quividi offers an AI-powered computer vision platform that provides real-time audience measurement and shopper engagement analytics for digital out-of-home (DOOH) and retail environments. DOOH publishers and retailers use Quividi's data to optimize inventory trading and improve conversion rates along the shopper journey.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital out-of-home (DOOH) and retail environments lack precise, real-time data on audience engagement, making it difficult to optimize advertising inventory and improve conversion rates effectively. Traditional methods often fail to provide accurate, granular insights into shopper behavior and demographics in front of screens and displays.
Solution
Quividi provides an AI-powered computer vision platform that delivers real-time audience measurement and shopper engagement analytics for DOOH and retail media. The platform uses advanced face, footfall, and vehicle detection algorithms to generate high-fidelity audience impressions and engagement data. This data enables DOOH and retail media publishers to optimize inventory trading through traditional and programmatic channels, while retailers and brands can leverage the analytics to improve conversion rates at key touchpoints along the shopper journey. Quividi's platform analyzes billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase.
Target Audience
The primary target audience includes DOOH and retail media publishers seeking to optimize inventory trading, as well as retailers and brands aiming to improve shopper engagement and conversion rates.
Features
- Real-time audience impressions and engagement analytics for DOOH and retail media networks
- AI-powered face, footfall, and vehicle detection with high accuracy
- Campaign-based reporting when integrated with content management systems (CMS)
- IAB-compliant impressions multipliers for programmatic DOOH (pDOOH)
- Compatibility with various cameras, digital signage players, and CPUs for scalable deployments
- VidiReports DOOH edge software for real-time video feed analysis
- VidiCenter online back-office solution for detailed analytics and management
- Add-ons for programmatic integration, audience-per-content analysis, interactivity, extrapolation, and VidiCenter API access
- GDPR compliance