Provides a cloud-native platform for over-the-top (OTT) streaming services, leveraging generative AI and advanced content metadata to optimize user engagement, content monetization, and operational efficiency. By enabling personalized content discovery and compliance with regulations like the EU AI Act, it helps media and entertainment companies improve viewer retention and reduce content spend.
Funding
Funding not disclosed
Founders
Product
Problem
Over-the-top (OTT) streaming services face challenges in optimizing user engagement, content monetization, and operational efficiency due to the complexities of content delivery and personalization. Media and entertainment companies struggle to adapt to evolving regulatory requirements, such as the EU AI Act, while also managing increasing content spend.
Solution
Quickplay provides a cloud-native platform designed for OTT cloud transformations in the sports, media, and entertainment industries. The platform leverages generative AI and advanced content metadata to enable personalized content discovery, enhance user engagement, and optimize content monetization. Its open architecture delivers performance, extensibility, and scale, allowing media companies to meet the unique needs of their audiences. By expediting compliance with regulations like the EU AI Act, Quickplay helps media and entertainment companies improve viewer retention and reduce content spend.
Target Audience
The primary target audience includes broadcasters, telcos, sports rights holders, and media and entertainment companies seeking to enhance their OTT offerings and optimize viewer engagement.
Features
- Cloud-native platform with an open architecture for OTT service delivery
- Generative AI-powered content discovery and personalization
- Support for live streaming and video-on-demand (VOD)
- Content management and curation capabilities
- Targeted ad-insertion for live-linear, FAST channels, VOD content, and downloads
- Modular design for feature expansion and continuous delivery
- Scalability, observability, and security built-in
- Integration with Google Cloud products like BigQuery, Looker, and Google Ad Manager
- Curator Assistant to redefine viewing and advertising experiences
- Quickplay Shorts delivers exclusive short-form videos and UGC to enhance the fan experience