Adam Majewski
CEO
QuestPass
QuestPass offers a moneyless paywall for digital content through a unique advertising format that requires users to engage with an ad and answer a related question to access the content. This approach ensures 100% visibility and comprehension of advertisements, benefiting advertisers, publishers, and viewers while generating funds for pro-social causes.
- Advertising Technology
- Software Only
Updated 7 months ago
Funding
Raised to date
$660KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Publishers struggle to monetize digital content effectively while ensuring user engagement with advertisements. Traditional advertising methods often fail to capture user attention, leading to low comprehension and minimal impact for advertisers. Viewers are often unwilling to pay for content and are increasingly resistant to intrusive advertising formats.
Solution
QuestPass offers an advertising format that acts as a "moneyless paywall," requiring users to actively engage with an advertisement and answer a question related to its content to gain access to digital content. This "questvertising" approach ensures that viewers give their full attention to the advertisement, leading to 100% visibility and comprehension of the advertising message. By answering a question correctly, users gain access to content they value, creating a mutually beneficial ecosystem for advertisers, publishers, and viewers. A portion of the revenue generated through this process is allocated to pro-social causes, adding a philanthropic dimension to the advertising model.
Target Audience
QuestPass targets advertisers seeking guaranteed ad engagement and publishers looking for innovative monetization strategies, as well as viewers who want free access to content in exchange for their attention.
Features
- Interactive ad format requiring users to answer a question about the ad's content for access.
- Guarantees 100% visibility, attention, and comprehension of advertisements.
- Generates revenue for publishers based on user engagement with ads.
- Provides viewers with free access to valuable content in exchange for ad interaction.
- Supports allocation of funds to pro-social causes with each completed "quest."
- Cookie consent management.