The startup operates a market visibility platform that provides a product performance tool for tracking consumer product metrics and competitor activities. This enables retail businesses to optimize their distribution strategies and enhance data accessibility, ultimately improving retail execution and brand recommendations.
Funding
$730K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer packaged goods (CPG) brands often lack real-time visibility into product performance and competitor activities at the retail level, hindering their ability to optimize distribution and sales strategies. Traditional sales channels have blind spots, making it difficult to identify which SKUs are performing well, spot emerging trends, and track competitor market share.
Solution
Queritel provides a market visibility platform that empowers CPG brands to track competing products and optimize retail execution through crowdsourced data collection and advanced analytics. The platform connects brands with a network of consumers and stores, leveraging geo-tagging and image processing to deliver insights via customizable dashboards. Users can access sales volume data for competitors, identify weaknesses in distribution channels, and visualize information by date, region, and product SKU. Queritel enables brands to uncover blind spots in traditional sales channels, create more accurate sales targets, and prove the ROI of marketing initiatives.
Target Audience
The primary target audience includes consumer brand managers, marketing teams, and sales teams in the food and beverage and CPG industries who need real-time market insights to optimize distribution strategies and track competitor activities.
Features
- Real-time dashboards for tracking key performance indicators (KPIs) at the brand, retailer, channel, and area level
- Store-level data and images for product availability, visibility, and promotional compliance
- Brand tracking and recommendations based on market data
- Image recognition AI for share of shelf measurement and perfect store compliance
- Market share tracking and granular competitor data
- Home Stories Dashboard to understand how consumers are using products
- Product Availability Dashboards to monitor in-stock status by region
- Promotion Tracking Dashboard to see advertisement and promotion displays
- Consumer Sentiment Dashboards to access consumer preferences
- Brand Health Dashboards to prove the ROI of marketing initiatives
- Field rep and crowdsourced audit capabilities