Queen & Baby provides ready‑to‑ship lactation and postpartum care kits that bundle clinically vetted products for different stages of breastfeeding, along with live online lactation courses and a community platform. The company also offers a monthly subscription surprise box that automatically delivers curated essentials, targeting new and breastfeeding mothers, especially BIPOC families, through an e‑commerce storefront with secure checkout.
Funding
Funding not disclosed
Founders
Product
Problem
New and breastfeeding mothers often lack convenient access to essential lactation supplies and reliable educational resources, leading to feelings of isolation and difficulty managing postpartum recovery and milk production. This gap is especially pronounced for BIPOC mothers who encounter limited culturally relevant support and community.
Solution
Queen & Baby addresses these challenges by offering curated, ready‑to‑ship gift kits that bundle clinically vetted lactation products, postpartum care items, and self‑care essentials. Each kit is designed to support specific stages of the breastfeeding journey—postpartum recovery, pumping, or general wellness. Customers also receive access to live online lactation courses and a supportive community platform, enabling real‑time guidance and peer connection. A monthly subscription option delivers a surprise box of curated essentials, ensuring ongoing support without the need to source individual items. All products are sold through an e‑commerce storefront with secure checkout and standard shipping.
Target Audience
The primary customers are new and breastfeeding mothers, particularly those seeking culturally relevant support and convenient access to lactation supplies, including working professionals and BIPOC families.
Features
- Four pre‑assembled kits (Postpartum, Pump, Self‑Care, Milk‑Feeding Starter) containing items such as natural deodorant, postpartum pads, pain patches, body butter, teas, and pump accessories.
- Live, instructor‑led online lactation courses that cover breastfeeding techniques, pump maintenance, and postpartum recovery.
- Subscription “surprise box” service that automatically ships a curated selection of essentials each month.
- Inclusive product curation focused on the needs of Black and other BIPOC mothers, addressing common medical and cultural concerns.
- Secure Shopify‑based checkout with recurring billing for subscription and deferred purchase options.
- HIPAA‑compliant handling of any health‑related data shared during live courses.
- Community forum and email list for peer support and updates on new products.