Quantum Platform is a B2B solution that connects online and offline retail experiences through an omnichannel platform, enabling precise targeting and real-time tracking of advertising campaigns. The platform addresses the challenge of inefficient customer engagement by delivering tailored media assets and samples to specific audiences, enhancing conversion rates and marketing effectiveness.
Funding
$10.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and retailers struggle to efficiently connect online and offline shopping experiences, leading to fragmented customer journeys and difficulty in precisely targeting advertising campaigns. Measuring the effectiveness of omnichannel marketing efforts and attributing sales to specific touchpoints remains a significant challenge.
Solution
Quantum Platform offers an omnichannel advertising platform that bridges the gap between online and offline retail. The platform enables advertisers to deliver tailored media and product samples to specific audience segments across multiple channels, including e-commerce, in-store activations, and out-of-home advertising. By connecting these touchpoints, Quantum Platform provides a unified view of the customer journey, allowing for real-time campaign tracking and optimization. The platform's analytics capabilities offer insights into campaign performance, customer engagement, and return on investment, enabling data-driven decision-making and improved marketing effectiveness. Quantum Platform's marketplace facilitates media trading between retailers, brands, and agencies, creating an open commerce ecosystem.
Target Audience
The primary target audience includes brands, retailers, and advertising agencies seeking to enhance their omnichannel marketing strategies and improve customer engagement across online and offline channels.
Features
- Omnichannel campaign management across e-commerce, in-store, and out-of-home channels
- Precise audience targeting based on online behavior and offline demographics
- E-sampling capabilities to deliver product samples to target customers through e-commerce channels
- Programmatic ad buying to reach potential customers on relevant websites
- Real-time campaign tracking and performance monitoring
- Insightful analytics dashboard with metrics such as website traffic, CPC, CPI, and conversion rates
- ROI tracking to measure the effectiveness of marketing campaigns
- Integration with retailer and brand marketing ecosystems through the Quantum Ads Marketplace