Qonsent provides a low code/no code platform for compliant first-party data collection and consent management, enabling brands to capture consumer data transparently across various touchpoints. This approach addresses the lack of consumer control over personal data by offering a user-friendly interface for managing consent and ensuring compliance with regulations like CCPA and GDPR.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often struggle to collect and manage consumer data in a way that is both compliant with privacy regulations (e.g., CCPA, GDPR) and transparent to consumers. Traditional methods can be cumbersome, leading to friction in the data collection process and a lack of consumer trust.
Solution
Qonsent offers a low-code/no-code platform designed to facilitate compliant first-party data collection and consent management. The platform enables brands to create engaging user experiences at any customer touchpoint to gather data with direct consent. Qonsent's Smart Qontract system provides an encrypted and auditable ledger for maintaining a record of user consent, ensuring compliance with various data privacy regulations. The Preference Management Center allows consumers to easily view and control the data they've shared, fostering a direct relationship with the brand and enabling progressive data collection.
Target Audience
The primary target audience includes brands, agencies, and publishers seeking to build first-party data strategies with a focus on consumer transparency and trust, as well as data, analytics, advertising, and e-commerce solutions providers.
Features
- Brand Portal for creating custom landing pages and defining data capture parameters
- Deployment options via QR codes, iframes, direct links, and APIs for flexibility across touchpoints
- Smart Qontract for capturing and validating first-party data with an auditable ledger
- Preference Management Center for consumers to manage their data and consent preferences
- Real-time data transfer and integration with existing creative and tech stacks via APIs
- Performance Privacy® infrastructure for customizable data interaction
- Data Collection & Validation to ensure uniform data and permissions across touchpoints
- Processing & Graph Building for scalable and secure data storage, segregating PII
- Decisioning & Orchestration for secure and compliant data routing using anonymous IDs or encrypted PII