Qii78 provides a digital platform that utilizes proprietary on-pack technology to track recycling activities and consumer engagement for brands. This system addresses the lack of data on product recycling rates and locations, enabling brands to enhance their sustainability efforts while rewarding consumers for responsible recycling behavior.
Funding
Funding not disclosed
Founders
Product
Problem
Brands lack comprehensive data on the lifecycle of their products, specifically regarding recycling rates and the locations where products are recycled. This absence of data hinders their ability to accurately assess and improve sustainability efforts.
Solution
Qii78 offers a digital platform that uses unique identifiers (Qiis) applied directly to product packaging to track recycling activities and consumer engagement. When consumers recycle a product, they scan the Qii, which records the recycling event and provides brands with real-time data on recycling rates, locations, and consumer behavior. The platform incentivizes consumers to recycle by rewarding them with digital coins for their actions. Brands can then leverage this data to enhance their ESG strategies, improve product design for recyclability, and foster greater consumer loyalty through targeted reward programs.
Target Audience
The primary target audience includes consumer brands seeking to improve their sustainability performance, track product lifecycles, and engage consumers in recycling programs.
Features
- Individuated Qiis (unique identifiers) applied to product packaging via API
- Mobile app for consumers to scan product and recycling bin Qiis
- Real-time tracking of recycling events, including location and time
- Automated reward system that delivers digital coins to consumers upon successful recycling
- Data analytics dashboard for brands to monitor recycling rates, consumer engagement, and the impact of sustainability initiatives
- Integration with existing enterprise systems for seamless data sharing