Susanne Friese
Co-Founder / CEO of QInsights

QInsights is an AI-powered tool designed for analyzing unstructured qualitative data, enabling researchers to extract actionable insights from interviews, focus groups, and open-ended survey responses. The platform simplifies the research process by providing an intuitive interface that enhances data exploration and collaboration, making qualitative analysis more efficient and accessible.
Co-Founder / CEO of QInsights
Analyzing unstructured qualitative data from sources like interviews, focus groups, and open-ended survey responses is time-consuming and requires specialized expertise, often leading to superficial insights or avoidance of qualitative data collection altogether. Researchers can spend hours manually sifting through data in spreadsheets, struggling to identify key themes and extract actionable information.
QInsights is an AI-powered platform designed to streamline qualitative data analysis, enabling researchers to extract verifiable, data-backed insights more efficiently. The platform leverages AI co-intelligence, combining proprietary code with Large Language Models (LLMs), to amplify researchers' strengths and augment their weaknesses. Through an intuitive, conversational interface, QInsights allows users to interact with their data, explore ideas, and retrieve information without manual coding.
The primary users are academics, researchers, and business teams who need to analyze qualitative data from interviews, focus groups, and open-ended survey responses.