The startup develops influencer marketing technology that provides tools for advertising and creative agencies to manage talent relationships more effectively. By streamlining the process for social media influencers and brands to collaborate, the platform enhances the efficiency of pitching and executing brand partnerships.
Funding
Funding not disclosed
Founders
Product
Problem
Managing influencer relationships and branded content campaigns can be inefficient for advertising and creative agencies, as well as for the talent themselves. The process of pitching, executing, and reporting on brand partnerships often involves disparate tools and manual data collection, leading to wasted time and potential errors.
Solution
Q83 offers a suite of tools designed to streamline influencer marketing workflows for talent, agencies, and brands. The platform, comprised of Kitly and Kitly Business, provides solutions for creating live media kits, managing brand collaborations, and generating branded content reports. By centralizing these processes, Q83 enables users to pitch more effectively, land more collaborations, and simplify the management and execution of talent relationships. The platform's features are designed to reduce manual effort, improve data accuracy, and enhance overall campaign performance.
Target Audience
The primary target audience includes social media talent (influencers and creators), influencer marketing agencies, advertising agencies, creative agencies, and brands seeking to optimize their influencer marketing efforts.
Features
- Live media kits that directly link to social media insights, providing up-to-date performance metrics.
- Branded content reporting tools to showcase campaign performance to brand partners, with automatically updating metrics.
- Campaign management features for organizing deliverables, invoices, and contacts in one place.
- Mobile app (Kitly) available on iOS and Android for on-the-go access and management.
- Web-based platform (Kitly Business) for agencies and brands to manage talent relationships.
- Creator Network listing to increase visibility and discoverability for talent.