Pathway Sports & Entertainment helps athletes monetize their name, image, and likeness (NIL) rights by aggregating them into a collective group to increase bargaining power and revenue. The platform connects athletes, their representatives, schools, and other stakeholders, enabling fair and full compensation through a shared‑value model that maximizes the overall worth of NIL assets.
Funding
Funding not disclosed
Founders
Product
Problem
College athletes often struggle to monetize their name, image, and likeness (NIL) rights individually, facing limited bargaining power and complex negotiations with schools, sponsors, and representatives.
Solution
Pathway Sports & Entertainment aggregates athletes’ NIL rights into a collective pool, enabling group bargaining to secure higher compensation and more streamlined deals. The platform coordinates athletes, their representatives, schools, and other stakeholders to negotiate contracts and manage revenue distribution. By leveraging the combined value of multiple athletes, Pathway aims to provide fair, transparent compensation and reduce administrative friction in NIL transactions.
Target Audience
Primary customers are collegiate athletes and their representatives who seek to maximize NIL earnings, as well as educational institutions and sponsors looking for efficient, group-based partnership arrangements.
Features
- Collective NIL rights pool that increases negotiating leverage for athletes
- Coordination hub linking athletes, reps, schools, and sponsors in a single workflow
- Centralized contract negotiation and deal management tools
- Transparent revenue tracking and distribution mechanisms for all participants
- Scalable model that can incorporate additional stakeholders and new endorsement opportunities