PWR Labs is a physician-led engineering and consulting studio that builds reliable software for complex healthcare workflows. The studio turns ambiguous problems into working tools and internal systems, with a focus on products like Affinity, a free multi-state tool that simplifies Medicaid applications, Marketplace plan comparisons, and Medicare Part D formulary verification. Their approach emphasizes provenance, deterministic logic, and preserving human review in clinical decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Healthcare organizations often face ambiguous, complex workflows that lack clear technical solutions, leaving clinicians and administrators to rely on fragmented, untrustworthy tools. This ambiguity makes it difficult to build software that fits real operational needs, especially when decisions carry high stakes for patient access and coverage.
Solution
PWR Labs is a physician-led engineering and consulting studio that designs and builds reliable software for complex healthcare workflows. The studio moves from ambiguity to deployment through a structured process: framing the buyer, decision, and constraints; prototyping against the real workflow; and validating trust and operational fit with end users. Their flagship product, Affinity, is a free, open-source tool that guides users through Medicaid application and renewal routes across all 50 states, estimates eligibility where supported, and compares Marketplace plans by net premium, provider networks, and medication coverage. The studio emphasizes deterministic logic, visible provenance, and preserving human review throughout the software.
Target Audience
Primary customers are healthcare organizations—including insurers, providers, and employers—that need custom software for complex administrative and clinical workflows, as well as individuals navigating coverage decisions through tools like Affinity.
Features
- Affinity: free, no-account tool covering Medicaid application and renewal routes in all 50 states plus D.C.
- Marketplace plan comparison by estimated net premium, doctor networks, and medication coverage
- Verification of doctors on supported employer plans and comparison of Medicare Part D formularies, including drug tiers and restrictions
- Clear labeling of official sources, limits, and next steps for coverage confirmation
- Three-stage workflow: Frame, Build, Validate—defining buyer and evidence, prototyping against real workflows, and testing trust and edge cases with users
- Deterministic logic where certainty matters and provenance for all data inputs