Pavement provides a cloud‑native eCommerce platform that unifies online ordering, delivery routing, SMS marketing, reservations, and menu management for independent restaurants, cafés, bakeries, and food‑truck operators. Users can launch a branded storefront without coding, control driver assignments or third‑party couriers, run targeted promotions, and rely on built‑in tax compliance and real‑time analytics.
Funding
Funding not disclosed
Founders
Product
Problem
Food and beverage operators often juggle separate tools for online ordering, delivery logistics, SMS promotions, reservations, and menu management, leading to fragmented workflows and reliance on third‑party integrations. This fragmentation increases operational overhead and limits direct engagement with local customers.
Solution
Pavement delivers a cloud‑native eCommerce platform that consolidates ordering, delivery, marketing, and reservation capabilities into a single, web‑based interface. Restaurants can launch a branded storefront or augment an existing site without writing code, while the built‑in order routing engine directs deliveries to drivers or third‑party couriers. Integrated SMS marketing and automated promotional rules enable businesses to push time‑sensitive offers to nearby diners. The platform’s menu engine supports seasonal items, secret menus, and production sheets, ensuring accurate inventory and pricing. Tax calculation and compliance features automatically apply local tax rules, reducing manual bookkeeping. All data are stored securely in the cloud and accessed through a unified dashboard that provides real‑time sales analytics and customer insights.
Target Audience
The primary customers are independent restaurants, cafés, bakeries, and food‑truck operators seeking an all‑in‑one solution to sell directly to local diners across online, mobile, and social channels.
Features
- Drag‑and‑drop website builder with responsive design templates optimized for food ordering
- Native local‑delivery module with configurable driver assignment and real‑time order tracking
- SMS marketing engine with segmentation, scheduling, and coupon code generation
- Reservation system that syncs with the storefront calendar and sends automated confirmations
- Dynamic menu manager supporting seasonal, secret, and production‑sheet‑driven items
- Built‑in tax engine that applies jurisdiction‑specific rates and generates compliant receipts
- Centralized analytics dashboard offering sales trends, channel performance, and customer lifetime value metrics
- HIPAA‑level encryption and role‑based access controls for secure data handling