Purr operates a nationwide online marketplace that connects vehicle sellers—such as auto lenders, repossession fleets, and businesses—with retail buyers, while still offering auction and instant cash options. By handling inspection, professional photography, listing, and paperwork through authorized Purr dealers, the platform expands access to financing‑enabled buyers, increasing potential sales by roughly 46% and aiming to secure higher sale prices without slowing the transaction process.
Funding
Funding not disclosed
Founders
Product
Problem
Auto lenders, fleet operators, and businesses often sell vehicles through traditional auctions or cash buyers, limiting price potential and reaching only a narrow buyer pool. The process can be slow, paperwork‑heavy, and lacks transparency for both sellers and buyers.
Solution
Purr operates an end‑to‑end online marketplace that connects sellers with a nationwide network of retail buyers while still offering access to major auctions and instant‑cash options. Sellers set their own asking price and can enable financing, which expands the buyer base by roughly 46 % to include customers who prefer payment plans. Authorized Purr dealers handle vehicle inspection, professional photography, listing creation, test‑drive coordination, negotiation facilitation, and all required paperwork, ensuring a secure and streamlined transaction from listing to payment.
Target Audience
Primary customers are auto lenders, fleet managers, and businesses that need to liquidate vehicle inventories quickly and at optimal prices, as well as retail buyers seeking vetted used cars with financing options.
Features
- Integrated dealer network that conducts pre‑sale inspections, documents condition with detailed reports, and creates high‑quality listings
- Financing integration that unlocks a larger buyer segment preferring payment plans over cash
- Dual sales channels: exposure to retail buyers on the Purr marketplace plus optional routing to major auctions or instant‑cash buyers
- Direct negotiation platform allowing sellers and buyers to agree on price while the dealer manages escrow and paperwork
- Secure payment processing and title transfer handled by the authorized dealer to guarantee transaction safety
- Real‑time inventory visibility for buyers, including private‑market pricing, extended warranties, and dealership perks