Abhishek Agarwal
CEO and founder
Purple Style Labs
Purple Style Labs operates an omnichannel marketplace that aggregates premium Indian fashion labels across its online platform, Pernia’s Pop‑Up Shop, and curated offline boutiques. It provides affluent global shoppers with a seamless e‑commerce and physical retail experience for curated luxury apparel and accessories, handling global logistics, brand onboarding, and personalized styling while giving Indian designers a unified channel to reach high‑end markets.
- Artificial Intelligence
- Applications
- Commerce & Shopping
- Retail Technology
Updated 5 months ago
Funding
Raised to date
$40MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Consumers worldwide seeking authentic Indian luxury fashion have limited channels to discover and purchase curated designer collections, while Indian designers often lack a unified platform to reach global high‑end markets.
Solution
Purple Style Labs operates an omnichannel marketplace that aggregates premium Indian fashion labels across its two multi‑designer platforms, Pernia’s Pop‑Up Shop and The Stylist. The service combines a seamless e‑commerce experience with physical retail touchpoints, enabling customers to browse, purchase, and receive curated luxury apparel and accessories from India. By handling global logistics, brand onboarding, and curated merchandising, PSL expands the international reach of Indian designers and offers shoppers a consistent, high‑touch experience that emphasizes exclusivity and lifestyle storytelling.
Target Audience
Primary customers are affluent consumers worldwide looking for authentic Indian luxury fashion, as well as Indian designers and brands seeking a global sales channel and brand exposure.
Features
- Dual-platform model (online marketplace and curated offline boutiques) that showcases a wide range of Indian luxury designers
- End‑to‑end global fulfillment, including international shipping and localized returns handling
- Curated product selection focused on niche, high‑quality brands to maintain exclusivity
- Integrated brand storytelling and lifestyle content to enhance the shopping experience
- Unified inventory and order management system for designers across both digital and physical channels
- Personalized recommendations and styling services powered by data‑driven insights