Puro.earth offers a marketplace and registry for verified carbon removal certificates (CORCs). The platform connects corporations with suppliers of durable carbon sequestration solutions, enabling them to purchase CORCs that meet the rigorous Puro Standard for net-negative emissions.
Funding
Funding not disclosed
Founders
Product
Problem
The increasing concentration of atmospheric CO2 due to industrial activity poses significant environmental challenges. To mitigate climate change, there is a critical need to scale carbon dioxide removal (CDR) solutions that durably sequester carbon from the atmosphere. However, the voluntary carbon market requires robust standards and transparent registries to ensure the credibility and integrity of carbon removal claims.
Solution
Puro.earth provides a standardized framework and a digital registry for carbon removal, facilitating the purchase of CO2 Removal Certificates (CORCs) from verified suppliers. The platform enables corporations to engage with high-quality CDR projects that offer long-term carbon sequestration, typically exceeding 100 years. By connecting buyers with certified removal providers and tracking CORCs through its registry, Puro.earth supports the growth of the net-negative economy and helps companies achieve their climate objectives. The Puro Standard ensures that only carbon removal with net-negative emissions and durable storage is certified, providing a high level of assurance for market participants.
Target Audience
The primary target audience includes corporations seeking to neutralize their emissions and achieve net-zero targets by purchasing verified carbon removal credits, as well as carbon removal project developers looking to certify and monetize their sequestration activities.
Features
- Puro Standard: The first dedicated standard for engineered carbon removal, focusing exclusively on durable carbon sequestration with net-negative emissions.
- CORCs (CO2 Removal Certificates): Tradable certificates representing verified units of carbon removed from the atmosphere and stored durably.
- Puro Registry: A transparent, blockchain-enabled platform that tracks the lifecycle of CORCs from issuance to retirement, preventing double counting.
- Diverse CDR Methodologies: Certification for multiple carbon removal processes including Biochar, Terrestrial Storage of Biomass, Carbonated Materials, Enhanced Rock Weathering, and Geologically Stored Carbon (BECCS, DAC).
- Rigorous Verification Process: Independent, third-party validation and verification of supplier claims through Lifecycle Assessments (LCAs) and audits against Puro Standard methodologies.
- Advisory Board: Oversight by a panel of carbon removal experts to ensure high integrity and scientific rigor in the standard's methodologies.
- Puro Connect API: Enables integration for buyers and partners to access CORC data and facilitate transactions.
- Supplier Certification: A process for carbon removal projects to become verified suppliers under the Puro Standard.