This startup manufactures a water filter that utilizes natural microfiltration cartridges to remove pollutants from tap water. By offering a subscription model for cartridge replacement, the company provides a sustainable alternative to single-use plastic bottles.
Funding
$270K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Tap water can contain chlorine, heavy metals, pesticides, and microplastics, while bottled water contributes to plastic waste and may also contain microplastics. Existing filtration solutions like water filter jugs can be impractical, ineffective, and potential breeding grounds for bacteria.
Solution
Pureva offers a microfiltration system that connects directly to the tap, providing a convenient and sustainable alternative to bottled water and less effective filtration methods. The Pureva filter uses a combination of activated carbon and diatomaceous earth to filter water at 0.1 micron, removing chlorine, heavy metals, pesticides, and microplastics while preserving essential minerals. The system includes adapters to fit 95% of taps and offers a lever to switch between filtered and unfiltered water. Replacement filter cartridges are delivered via a subscription service.
Target Audience
The primary target audience is households concerned about tap water quality and the environmental impact of plastic bottles, seeking a convenient and effective filtration solution.
Features
- Microfiltration at 0.1 micron using activated carbon and diatomaceous earth
- Reduces chlorine, heavy metals, pesticides, PFAS, and microplastics
- Preserves essential minerals in the water
- Stainless steel housing
- Switch lever to choose between filtered and unfiltered water
- Includes multiple adapters to fit 95% of standard taps
- Cartridges last approximately 30 days, filtering 1000 liters
- Third-party tested to meet NSF 42/53 standards